Brand & Identity
Logo Design
A mark that works at every size, in every format, with the files to prove it.
The logo you have only works in one place
It was drawn for a website header, so it breaks at favicon size, disappears on a dark background and arrives at the printer as a low-resolution image. Every time a supplier asks for a vector file, someone has to redraw it.
A mark family, not a single image
We design a primary mark and the variants that real use demands: a horizontal lockup, a stacked one, a monogram for small sizes, and light and dark treatments. Each is drawn as vector artwork and tested at the sizes it will actually appear at.
What you get
- Primary logo mark
- Horizontal & stacked lockups
- Monogram or icon variant
- Light, dark & mono versions
- Vector, raster & favicon files
- Usage sheet with clear space rules
How it works
- BriefWe agree what the mark has to do, where it will appear, and what it must not look like. Existing equity in a shape or colour is identified here so we do not throw away recognition you have already paid for.
- ConceptsYou see a small number of considered directions rather than a wall of options, each presented in situ on a sign, a screen and a document.
- RefinementOne direction is drawn properly: curves corrected, spacing optically balanced, and the mark tested at favicon size and at large format.
- File deliveryYou receive the full family in SVG, EPS, PDF and PNG, plus favicon and app icon sizes, with a short usage sheet covering clear space and minimum size.
Common questions
How many concepts do we see?
Usually three, each genuinely different rather than three versions of the same idea. Showing dozens tends to push a decision toward whatever looks familiar rather than what works, so we present fewer and defend each one.
Is a logo on its own enough?
It is enough to open a bank account and put a sign up. It is not enough to make everything you publish look like it came from the same company, which needs colour, type and layout rules as well. If that is the actual goal, branding is the right scope.
What file formats do we get?
Vector formats for print and any future resizing, raster formats for everyday use, and correctly sized favicon and app icon files for web. That covers what printers, sign makers and developers will ask you for.
Can you redraw our existing logo instead?
Yes. If the idea is sound but the execution is rough or the source file is lost, we can rebuild it as clean vector artwork and produce the missing variants. That is usually faster and cheaper than starting over.
Start with a conversation, not a contract.
Tell us what you are trying to move. We will tell you what it takes, what it costs, and whether we are the right people for it.
Next step
Ready to pick a plan?
Tell us where you are now. We will point you at the right plan.